Jeff Bartell Design

- Art Direction

- Design

- Illustration

The Mountain Dew brand design team was tasked with bringing the flavor Baja Blast to life at a Las Vegas activation during Super Bowl 2024. I worked closely with our experience design team to ensure each color and typographic element was executed with care from bar napkins to a photo wall.

- Art Direction

- Design

- Illustration

The Mountain Dew brand design team was tasked with creating a physical kit to be mailed to fans of the brand, celebrating the return of an annual Halloween themed soda called ‘VooDEW’.

I worked with my colleague Heliana as well as production house InWorks to create an ancient looking tome to keep the 3 drinks in, complete with real pages that tells the story of Grim—MTN DEW’s mysterious dark character featured on the packaging each year.

Collective Arts Brewing reached out to me to imagine artwork for a new series of CBG mocktail beverages they are launching, and it was a match made in heaven. Unfortunately, a scheduling conflict led this project to just be speculative for me, but I’m thrilled with the unique visual “characters” I came up with for the 4 flavors.

SURREAL CBG portfolio: uplifting, premium, trippy. High Sun (Mojito inspired, lime & mint mocktail), Fresh Kick (Moscow Mule inspired, ginger & lime mocktail), La P'Aloma (Grapefruit & lime mocktail), and Surf Shack (Passion Fruit Margarita).

Originally pitched as a mural project, I conceived of 2 large, interconnecting quadriptychs to transform the 3rd floor elevator bays at the Massachusetts College of Art & Design Tower Building.

Through vivid colors and abstract shapes, visitors are welcomed into a psychedelic and wild landscape breaking up the otherwise industrial flavor of the building.

I was asked to create an identity for Ombic Sound Recording Studio in Worcester, Massachusetts.

The multi-hat wearing owner, operator, and recording engineer was looking for branding that felt exciting, bold, fresh, wild, unique, and colorful—the antithesis of many cold and muted looks of competing recording studio identities.

Diggers Cooperative is a Maine-based start-up transforming compost into soil for local farmers. I created a logo that sits at the confluence of community focus and environmental sustainability.

A fun illustration project I worked on with Fred & Co studio, one of my favorite collaborators to create stickers for Zero Acre Farms.

Fred talks about their side of the project best: “Zero Acre Farms is on a mission to give the world an oil change. Their team creates and sells cooking oil that is made in a more sustainable and healthier way than seed oils. We partnered with them at a pivotal moment: directly after going through a full brand build and right before they officially launched their product.

We were brought in to design their first physical customer-facing interaction, conceptualizing and designing the unboxing experience for their first shipment of bottled cooking oil. From curating what items went into the box to the actual box design itself, we designed custom merchandise and packaging that made sure their brand put its best foot forward.”

Illustration and branding I did in collaboration with Fred & Co, design studio.

I hand drew the logo and all of the plant elements to create a colorful and unique system which can be seen in the packaging as well as the Biota website.

A show poster I designed for the band, Deerhoof for their performance at Opus 40 in upstate New York.

As the lead designer on Arthur for PBS Kids, I had many opportunities to create whimsical illustrations for a wide variety of games and activities.

Artwork for Collective Arts ‘Collective Project’ CBD drink program. Cosmic Cowboy is a 10 THC 10 CBD beverage.

An original illustration print I made for Aeronaut Brewery in Somerville, MA to celebrate a a beer called Cerisett.

“ Cerisettis a delicious Grisette conditioned on tart cherries that had been used in a previous bottle release. Second use of fruit is very common amongst brewers, a great way to get full extraction from fruit.

After its regular fermentation schedule as a production beer, we transferred a portion of the finished beer into the recently emptied tank that hosted Rosy Amalgamation (the previous release). Post re-fermentation on Midwest tart cherries in Stainless Steel for 9 months, this beer continued to mature for several months.

The mixed culture used to develop Ceriseete, boasts a tart foundation, elevating this beer, making it super complex with citrus notes from the hops, with notes of cherry and cinnamon. Light in body, dry with hints of pleasant green grape, white peach and stone fruit, all contribute to the duality of this brew. This farmhouse style ale pours a delicate pale gold, with a subtle haze and crisp foam head. “

Original illustration to celebrate the new year of 2023 and the corresponding Chinese animal and element.

I created a beer label for Aeronaut Brewery in Somerville, MA for their IPA, ‘Inverted Circus’. The beer is described as “an NEIPA (New England India Pale Ale) that we are calling 'Inverted Circus'. It clocks in at 6.0% ABV, pours a pale yellow, with a modest haze, and generous white head. It's brewed with American pilsner malt, white wheat and flaked oats, making for a silky smooth mouthfeel. The hop bill for this brew includes Strata, Citra, and El Dorado hops, bringing big fruit flavors of tangerine, grapefruit, mango and passionfruit to the table. Subtle hints of stone fruit and white peach add to the palate, while the highly drinkable beer finishes slightly dry and fairly medium-bodied. “

I wanted to bring a fun and exciting world to the package with characters and whimsical outer space theme. The only restriction I put on myself was “no animals” as I don’t believe they belong in the circus.

An original digital drawing art series, 2023 where each image represents a season in order here: Spring, Summer, Fall, and Winter.

A poster I designed for the 30th anniversary of David Lynch’s legendary film.

I designed 2 posters for SubPop Records recording artist Guerilla Toss for their Spring 2022 tour. The two distinct designs for the Boston and Philadelphia shows, respectively, match the verve and psychedelic expression that encapsulates what the band is all about.

Yet another delightful collaboration with the Midwest’s finest design studio, Fred & Co. This time, I created a poster and some other materials for a party event to welcome new friends and associates to the studio space.

An original digital drawing series.

(2022).

Original concept illustration for a client (unused).

I was thrilled to present my artwork large scale during Miami’s famous Art Basel art week in 2021.

SaveArtSpace is proud to present Neo.Rev, a cross-media public art exhibition on bus shelter and billboard ad space during Miami Art Week 2021 and Art Basel.

A new renaissance? A birth of the new age? What will our post pandemic reality become? We’ve went from being self-involved to being self-reflective; Reinventing ourselves to form a new strategy from our collective experience. Creating a new chapter to push ourselves to do more for oneself and ones community. Now is the time to be reborn back into a new era of creativity.

The SaveArtSpace: Neo.Rev selected artists are Brian Butler, RUTAMFI, Logan Fazio, Aminta Paiz, Denise Treizman, Leah Guzman, Tara Chadwick, Lizzie Suarez, Carolina Kleine Samson, Monica McGivern, Lou Patrou, Mary Lindstrom, Gigi Chen, Jennifer Deppe Parker, Jeff Bartell, Kamal X, Faith Aya, Stephanie Hatch, and Benzi.

Unused mascot illustration for Biota Coffee Company, “Moka Man”.

I worked with ever-delightful Fred & Co, to develop a cartoon version of the studio’s titular canine for a fun long sleeve shirt design. Taking inspiration from Max Fleischer cartoons and classic pizza boxes, we brought it all together.

Original digital drawing artwork series, 2021.

Book cover design for Stephen King’s seminal 1977 horror novel.

Mural concept artwork.

Poster I designed for an annual event held by the Boston Bike Polo group called the Commonwealth Classic.

I created the illustration for a beer can for a collaboration between Hamilton, Canada’s Collective Arts Brewing and Brooklyn’s Joe Coffee Company.

Original illustration as part of my personal practice..

Gig poster artwork for the Los Angeles, Sub Pop recording artist, Man Man.

A visual tribute to one of the greatest bands to ever do it. The image is based on a famous rock and roll photo taken of Fugazi at a DIY show in Philadelphia.

An unused editorial illustration about enjoying nature in the rise of the COVID-19 pandemic.

I was tasked with designing two Skill Planning work books from scratch, creating logical and clear styles throughout each.

Re-design for the Massachusetts State Flag (which currently contains controversial colonial imagery and symbology). The 19 plant leaves represent the 19 people hanged during the Salem Witch Trials.

I was commissioned to do this piece for the Attleboro Council on Human Rights to honor Armenian Genocide Remembrance Day. The title ‘Spyurk’ is the Armenian word for diaspora, which the imagery symbolically expresses.

I created the illustrations and animations for Raising A Reader of Massachusetts, a non-profit organization whose mission is to empower families through education and dialogic reading programs.

Original illustration as part of my personal practice.

Proposed mural for Zone 3 in Allston, MA.

Original illustration for private client.

Cover artwork design for Philip K. Dick’s seminal 1981 novel.

Basketball logo for an imaginary mythologically inspired team.

I created the illustrations for this animation to support the research work around industry knowledge and it’s impact on economic growth.

In a paper published this week in the Proceedings of the National Academy of Sciences, a team led by César A. Hidalgo, director of the Collective Learning Group in the MIT Media Lab, studied the effects of occupation-specific, industry-specific, and location-specific knowledge on the success of pioneer firms. These are firms operating in an industry that has not previously been present in a region.

They found these pioneering firms were significantly more likely to survive and grow when their first hires were people with experience in the same or a related industry, rather than those who had experience carrying out the same type of job.

Original illustration series set in a mysterious and unknown narrative universe. The audience is welcome to interpret and let the puzzle fit as is suitable to them.

Original art series illustration.

Cloud & Lake offers tarot, intuitive guidance, and dream interpretive services. I was tasked with creating imagery and branding to embody the spirit of the practitioner.

Visit the site here.

Spotify playlist graphic illustration for Bay State Design Shop.

Illustration celebrating the Year 2021 Chinese Zodiac sign, The Metal Ox. Notice the MM XX I roman numerals.

Branding and poster artwork for the 10th Boston Hasslefest music festival.

Funk Du Jour is a lifestyle brand celebrating the love of Funk and Nu Disco with a bit of French flair and a groovy illustrative aesthetic. It is a collaboration between Nick Riemer who grew up in Paris, France and myself as we aim to bring an ever evolving expression of the beautiful, freaky and subversive world of Funk and DJ culture based on our personal design styles.

Displayed here is an illustration for a t-shirt.

Check out the shop here.

Original book cover illustration for William Shakespeare’s 1606 masterpiece play, King Lear.

Original artwork illustration inspired by a certain member of ‘America’s favorite family’.

Mural concept design for 2020 Wall-to-Wall Mural & Culture Festival in NYC.

The piece is inspired by the poem The Moths by Mary Oliver.

This mural is a collaborative effort with my friend, Fish McGill. I created the illustration and Fish executed the artwork on a fence on his property.

Original illustration as part of my personal practice.

Original illustration as part of my personal practice.

Original skateboard designs inspired the warm feelings of summer.

Available for purchase here.

Original illustration as part of my personal practice.

Original illustration as part of my personal practice.

Illustration for DC Comics’ celebrating Batman’s most formidable enemy, Bane.

Original illustration based around the concept of imagination and wonder.

Promotional artwork for a brunch music residency series hosted by DJ Nick De Paris at Boston’s Time Out Market.

Promotional artwork for a brunch music residency series hosted by DJ Nick De Paris at Boston’s Time Out Market.

Original surreal illustration created as part of my personal practice,

Unused editorial illustration.

Unused editorial illustration for a piece on the death of the American cowboy image.

Surreal illustration series (2018).

Original illustration series (2018)

Surreal illustration series (2018).

Original illustration series (2018)

Surreal illustration series (2017).

T-shirt design for indie rock band, Close Friends.

Illustration / Design

I designed some robot themed skateboards as a personal project.

Gig poster for the experimental synth outfit Astronaut, featuring Daniel Lopatin, later of Oneothrix Point Never fame.

Art Direction / Video Editing

I submitted a proposal to South By Southwest for a talk about the evolution of the music software, Auto-Tune and created a promotional video for the submission.

Music by Zach Kaiser.

Gig poster design for Sonic Youth performance at the Palladium in Worcester, MA.

Music video I art directed for my band Mystery Gems and our song Descender. Shot and directed by Trllm Studio.

Surreal illustration series (2015).

Branding / Visual Design

Cyclofile and Beyond The Barriers are cyclocross periodicals. I created branding and visual concepts for various materials within the Cyclofile universe.

I worked on visualizing materials for a symposium on blockchain technology as a means for creating secure robotic networks in a number of applications from smart homes to complex supply chains.

A poster design for the iconic shoegaze, experimental band Swirlies for a show at the Knitting Factory in NYC.

Concepts / Illustration / Animation / Storyboards

Art on The Marquee is a video presentation series that showcases video art on a 70 foot screen in downtown Boston. My friend Fish McGill collaborated to create a 30 second animated clip simulating gameplay of an original game we designed called Trashteroids to play as part of the series.